My work supports companies in building clear, operational sales systems by focusing on the components that drive consistency and results, from qualification logic and workflows to sales enablement assets, pricing strategy and marketing-sales synergy. I design, implement, and refine commercial systems that increase transparency, improve lead quality, and support long-term growth.

I have 15+ years of experience across business development, sales management, account management, customer success, and commercial operations, working with international start-ups and established corporate companies. My focus is on sales process design and customer-centric business development, particularly for companies offering highly technical or complex products and services.

My academic background is in translation and interpretation, and this foundation in cultural and linguistic mediation continues to shape my approach to sales. I apply the same principles to the commercial context: I support companies in making their content clear and accessible, translating technical complexity into understandable communication, and turning strategic vision into concrete, measurable operational steps.  

This approach fits into a context where the very concept of sales has undergone a significant transformation. In the past, selling meant convincing, often through persuasive, sometimes manipulative techniques aimed at closing deals. Later, sales came to be seen as a demonstration of technical expertise, with the seller holding an informational advantage over the buyer.
Today, in a market shaped by automation, AI, and constant access to information, the dynamics have shifted once again. What companies need is a process that helps their customers navigate options, clarify choices, and turn complex data into effective decisions.

That’s the space where I work.

I see sales as a form of translation: turning what a company offers into something customers can understand, see its value, and evaluate clearly. My role is to create the structure for this exchange, aligning the right buyers with the right offer through clear and consistent communication, tools, and processes.

Especially in SaaS, sales is about guiding customers through a thoughtful and informed process, one that allows both sides to assess fit, clarify expectations, and create the conditions for meaningful collaboration. In this context, the sales conversation becomes the first step in building a relationship based on trust, transparency, and shared responsibility for outcomes.

Well-designed sales generates revenue, and it makes the business stronger.  
Because in the end, when sales works, the business performs.